Better Google Ads.
No agency overhead.
I'm Vinnie, a freelance Google Ads expert. No agency, no account managers, no layers. Just me, working directly on your account across ecommerce, healthcare, retail, CPG, finance, and more.
Everything your Google Ads
account actually needs.
End-to-end paid search, tailored to your goals, industry, and competition. Every dollar working as hard as it can.
Paid Search Strategy & Management
Full-service Google Ads: keyword strategy, campaign structure, bidding, budgeting, and ongoing optimization built around your goals.
CorePerformance Max & AI Campaigns
The right inputs (audience signals, search themes, creative assets) so machine learning performs, with human strategy guiding it.
SpecializedEcommerce & Shopping
Feed-based campaigns and product segmentation optimized for revenue and ROAS, not just impressions and clicks.
SpecializedCampaign Audits
Deep review of structure, keywords, bidding, and creative. Clear, actionable recommendations you can use immediately.
One-timeConversion Optimization
Landing page experience, messaging alignment, and funnel refinement that turn more clicks into customers.
GrowthBudget Strategy & Scaling
Where and how to invest for maximum impact. Growing volume without sacrificing efficiency.
GrowthSimple, transparent pricing.
No long-term contracts. No agency overhead. Just expert Google Ads management.
Start with a PPC Audit
The clearest starting point if you're not sure what's working and what isn't. A full review of your account, and an honest answer either way.
- Full account review (or custom launch strategy if you're starting from scratch)
- Campaign structure + keyword analysis
- Wasted spend and inefficiencies identified
- Actionable recommendations to improve performance
Starter Plan
- Campaign monitoring and optimization
- Keyword and search term management
- Ad copy updates and testing
- Monthly performance report
- Email support
Professional Plan
- Campaign setup or full account restructuring
- Ongoing optimization (bids, keywords, audiences)
- Ad copy testing and performance improvements
- Budget pacing and performance monitoring
Growth Plan
- Advanced testing across campaigns
- Performance Max and Shopping optimization
- Deeper performance insights and recommendations
- Ongoing strategy refinement
Scale Plan
- Multi-campaign strategy (Search, PMax, Shopping)
- Full-funnel optimization approach
- High-touch support and strategic guidance
- Continuous performance scaling
Who this is for
- Businesses spending $1,000 to $10,000/month on ads
- Brands who want performance without agency fees
- Teams that want expert execution, not guesswork
What you won't get
- Long-term contracts
- Overcomplicated reporting
- Set-it-and-forget-it campaign management
Meet Vinnie.
I'm a paid search expert with 15+ years of experience managing and scaling high-performing Google Ads campaigns across healthcare, pharma, ecommerce, CPG, retail, automotive, technology, banking, telecom, finance, and hospitality.
My background spans both agency and large-scale brand environments, from small business budgets to multi-million dollar monthly investments. I stay hands-on with strategy, structure, and ongoing optimization on every account, because there's no one to hand it off to. It's just me, and that's the point.
No unnecessary layers, no wasted spend, no overcomplication. Just clear strategy, thoughtful execution, and performance you can confidently measure.
15+ years in paid search
Hands-on across agency, brand, and consulting environments.
$50M+ in managed ad spend
From lean small business budgets to large multi-channel campaigns.
Cross-industry experience
Healthcare, ecommerce, finance, retail, legal, automotive, and more.
Always hands-on
You work with Vinnie directly. Never a junior manager or a coordinator.
What clients say.
Results matter. So does trust, clarity, and working with someone genuinely invested in your growth rather than your monthly retainer.
Vinnie completely transformed our paid search strategy. Within the first few months we saw a noticeable lift in qualified traffic while improving efficiency across campaigns. She doesn't just talk about results, she delivers them.
We were overspending with a large agency and not seeing results. Vinnie quickly identified the gaps, optimized our campaigns, and helped us get significantly more out of our budget. It finally felt like our ad spend was working for us.
Vinnie brings a level of expertise and clarity that's hard to find. She keeps everything transparent, so we always knew where performance stood and what the next steps were. Someone you can genuinely trust to own your paid search.
Notes from inside the auction.
Where paid search is actually heading, in plain English.
Stop Leaving Money on the Table: Ask Google to Fund Your Ads
Many advertisers don’t realize Google may help fund your PPC tests—from Demand Gen to new betas. Learn how to ask, qualify, and reduce your risk while scaling smarter.
Read article →Privacy, First-Party Data & the New PPC Playbook
With privacy changes reshaping targeting, first-party data and strong signal quality are now the foundation of successful PPC campaigns.
Read article →The Rise of “Clickless” PPC — Ads Without Clicks Are Here
Clicks are no longer guaranteed in 2026 as search becomes clickless and ads shift toward visibility and influence within AI-driven experiences.
Read article →The Death of Keywords? Welcome to AI-First PPC in 2026
PPC in 2026 is no longer about keywords, it’s about guiding AI with the right signals, data, and intent.
Read article →Questions, answered.
Do you require a contract?
Yes, a simple month-to-month agreement before starting. It outlines scope and payment terms so both sides are clear. There are no long-term commitments, and you can cancel with 30 days' notice.
What types of businesses do you work with?
Small to mid-sized businesses across industries including healthcare, ecommerce, retail, CPG, legal, automotive, and more.
What is the minimum ad spend you recommend?
Typically at least $1,000 a month. Below that it's hard to generate enough data to make meaningful decisions.
Will you set up my account, or optimize what’s already there?
Both. Campaigns can be built from scratch, or existing accounts can be restructured and improved.
How quickly will I see results?
Most accounts begin to see performance improvements within 30 to 60 days, depending on the starting point.
Do you guarantee results?
No. Nobody can honestly guarantee results in advertising. The focus is on consistent optimization and measurable improvement, and on being straight with you about what's working.
Will I have access to my ad account?
Always. You keep full ownership and visibility of your account, from day one.
What makes you different from an agency?
You work directly with an experienced PPC specialist. No layers of account managers, no inflated fees, and no junior handling your budget.
How do we get started?
Start with the $200 audit, or get in touch to talk through your goals and current setup.
Ready to stop
wasting spend?
Start with the $200 audit. Whether you already have a Google Ads account or you're starting from scratch, I'll provide an honest assessment and a clear strategy for what comes next.
Stop Leaving Money on the Table: Ask Google to Fund Your Ads
How to Get Google to Help Fund Your PPC Tests (Yes, It’s Possible)
If you’re running Google Ads and not asking about funding opportunities, you’re leaving money on the table.
A lot of advertisers don’t realize this, but Google will often help co-fund tests—especially when you’re trying newer products like Demand Gen, Performance Max enhancements, or beta features.
And no, this isn’t just for massive brands. I’ve seen mid-sized and even smaller advertisers qualify too.
What Does “Google Funding” Actually Mean?
This usually comes in the form of:
Credits from Google to offset your spend Matched investment (you spend X, Google contributes Y) Incrementality studies fully or partially funded by Google
The goal on their end is simple:
They want you to adopt newer products and prove they work.
When Can You Ask for Funding?
You don’t need to wait for Google to offer it. You can (and should) ask when:
You’re testing something new (ex: Demand Gen campaigns) You’re increasing spend to unlock incremental growth You’re running a structured test (A/B, geo split, lift study) You’re open to trying beta features or new campaign types
Good example:
“We’re considering a Demand Gen test focused on net new users. Is there any Google support or funding available to help us scale this?”
Keep it casual. No need to overcomplicate it.
What Google Typically Looks For
Not every request gets approved. Google usually prioritizes:
Clear test plan (what you’re testing and why) Defined success metrics (CPL, conversions, lift, etc.) Sufficient budget (enough to generate meaningful data) Willingness to scale if results are strong
Translation:
They want to know this isn’t a random experiment.
Real Example: Demand Gen Test Funding
Let’s say you want to test Demand Gen.
Instead of fully funding it yourself, you could structure it like this:
Total test budget: ~$125K Google contributes: ~$75K Your investment: ~$50K
Or in some cases, Google may just provide credits after hitting certain milestones.
Either way, your risk goes down, and you still get the learnings.
Pro Tip: Position It the Right Way
This is where most people mess up.
Don’t say:
“Do you have any free money for us?”
Instead say:
“We’re planning a structured test to drive incremental growth. Happy to partner closely—are there any opportunities for Google to support this initiative?”
Same ask. Completely different perception.
What to Do Next
If you’re running Google Ads right now, here’s what I’d do this week:
Identify 1–2 tests you’ve been holding off on Outline a simple plan (budget, timeline, KPI) Reach out to your Google rep and ask directly
Worst case? They say no.
Best case? You get thousands in support.
Final Thought
Google isn’t just a platform—it’s a partner (when you push them a bit).
If you’re already spending money there, you should absolutely be exploring ways to make that spend go further.
And funding support is one of the easiest wins most advertisers overlook.
Privacy, First-Party Data & the New PPC Playbook
The biggest disruption in PPC isn’t AI.
It’s data.
With third-party cookies disappearing and privacy regulations tightening, the entire foundation of targeting is changing.
And honestly? It’s forcing better marketing.
Goodbye Tracking, Hello Modeling
In 2026:
Attribution is modeled, not exact Audience targeting is probabilistic Conversion paths are less visible
Platforms are filling gaps with AI, but that only works if your inputs are strong.
That’s why first-party data is now your biggest asset.
What Counts as First-Party Data?
CRM data Email lists Website behavior Purchase history
Basically: anything you own
Why This Matters for PPC
Google’s automation relies heavily on signals.
And if your data is weak:
Smart bidding struggles Audience targeting gets messy Performance becomes volatile
In short… garbage in = garbage out
The Shift to Privacy-First Targeting
We’re moving away from:
Behavioral targeting Third-party tracking
And toward:
Contextual signals AI-modeled audiences Consent-based data
This isn’t a limitation. It’s a reset.
What High-Performing Brands Are Doing
Building strong CRM pipelines Prioritizing conversion tracking accuracy Aligning PPC with broader marketing data
They’re not just running ads.
They’re building data ecosystems.
Final Thought
The future of PPC isn’t about hacking the algorithm.
It’s about feeding it the right signals.
The Rise of “Clickless” PPC — Ads Without Clicks Are Here
Clicks used to be everything.
Now? They’re optional.
In 2026, we’re seeing the rise of clickless search, where users get answers directly in search results, AI overviews, or conversational interfaces — without ever visiting a website.
And yes… ads are following.
What Is Clickless PPC?
Think about:
Google AI Overviews Chat-based search results Sponsored recommendations inside AI tools
Ads are no longer just blue links.
They’re becoming embedded suggestions inside answers.
This shift is already happening as AI-driven search and answer engines reshape how users interact with content.
Why This Changes Everything
If users don’t click:
Your CTR doesn’t matter the same way Your landing page matters less upfront Your brand visibility matters more than ever
We’re moving toward:
Impression-driven impact In-platform conversions Assisted journeys instead of last-click wins
The New Metrics That Matter
Forget obsessing over CPC alone.
In 2026, smart advertisers are watching:
Impression share (especially brand) Engagement within ad ecosystems Incrementality and lift
Because influence is happening before the click… or without one entirely
What You Should Do Now
Double down on brand presence in search Invest in high-quality creatives and messaging Test Demand Gen and YouTube placements aggressively
Why? Because discovery is shifting away from search results and into feeds + AI surfaces
The Bottom Line
The goal isn’t just traffic anymore.
It’s visibility, influence, and presence wherever the decision happens.
The Death of Keywords? Welcome to AI-First PPC in 2026
If you still think PPC is about keywords, you’re already behind.
2026 is the year where AI stopped “helping” and started running the show. Platforms like Google Ads have moved from keyword-based systems to intent-based ecosystems powered by machine learning. Instead of telling Google what to do, you’re now guiding it.
That’s a massive shift.
What’s Actually Changing
AI now controls bidding, targeting, creatives, and even query matching. Campaign types like Performance Max and Demand Gen are expanding beyond traditional search into discovery, video, and feed-based placements.
And here’s the kicker:
Everything is now a signal. Your data quality determines performance more than your structure ever did.
That means:
First-party data > keyword lists Audience signals > manual targeting Creative assets > ad copy tweaks
The Rise of Intent Over Keywords
Search behavior itself is changing. People aren’t typing “best moisturizer” anymore. They’re asking full questions, using AI assistants, and expecting direct answers.
That’s why:
Broad match is winning Search terms reports are getting fuzzier Query-level control is fading
Google doesn’t need your keywords. It needs your inputs.
What Smart Marketers Are Doing
Winning PPC teams in 2026 are:
Feeding clean conversion data into the system Structuring campaigns around business goals, not keywords Letting AI explore while controlling guardrails
They’re not fighting automation.
They’re steering it.
The Real Takeaway
You’re no longer a campaign manager.
You’re a system trainer.
And the sooner you accept that, the faster you win.